The International Festival of marketing and the advertizing «White Square»

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The International Festival of marketing and the advertizing «White Square»

Minsk , Festival 18 April 2013

On 18-20 of April 2013 The International Festival of marketing and the advertizing «White Square» will take place in Minsk.
«White square» - the main event of marketing industry of Belarus which is held annually within five years. The festival unites professional community in the sphere of marketing and advertizing of Belarus, CIS countries and Europe, where fresh ideas, successful models of creative business solutions in the marketing and advertizing sphere, global trends of the advertizing market are offered and discussed.
Annually more than 1200 works from CIS countries and Europe participate in the festival, among them Russia, Ukraine, Italy, Armenia, Germany, Switzerland, Kazakhstan, the Baltic States, Poland, Israel, Finland and other countries.
This year the festival will be still saturated with the educational and business program, new types of master classes, debatable clubs, a talk-show, evening actions will be included in it. The important place will be allocated for questions of improvement of social advertizing quality in Belarus.

The events of the city Minsk

Open exhibition «LE CORBUSIER: Minsk Echo»

Minsk, Fair
11 July - 15 September 2025

A unique open-air exhibition, «Le Corbusier: Minsk Echo» has opened in the very heart of historic Minsk. It is timed to coincide with the XVI National Architecture Festival and dedicated to the 90th anniversary of the Belarusian Union of Architects. The project is being implemented with the support of the Embassy of France and the Embassy of Switzerland in the Republic of Belarus, as well as with the participation of the Minsk History Museum.

The exhibition introduces viewers to the work of one of the most influential architects of the 20th century, Charles-Edouard Jeanneret-Gris, better known to the world as Le Corbusier. His ideas radically changed the appearance of cities around the world, from France and Switzerland to India and the USSR. Le Corbusier's innovative concept of five architectural principles formed the foundation of modernist architecture and influenced the appearance of post-war Minsk: from the microdistricts of the 1960s–1980s to the water-green diameter of the capital.

The exhibition presents the master's completed projects in Switzerland and France — the countries with which the origins and flourishing of his work are associated. This traveling exhibition helps to look at the Minsk urban environment in a new way — through the prism of ideas that shaped the architectural thinking of the 20th century.

«Le Corbusier: Minsk Echo» is not just an exhibition, but an invitation to comprehend the city in which we live and the architectural reality that shapes us every day.
Place: Minsk, Svobody Square, 15 (courtyard of the Mikhail Savitsky Art Gallery)
Time: (July 11 – September 15, 2025)
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Gastronomic tour «Krevo - Golshany» with cheese tasting

Minsk, Show Programs
20 June - 22 August 2025

Embark on a fascinating journey that combines gastronomic pleasures with the rich history of Belarus! Excursion «Krevo - Golshany» is a gastro tour in which you will get to know legendary castles and taste signature cheeses from Belarusian cheese makers.

The first stop will be The Golshany Castle of the Sapiehas, shrouded in secrets and legends. Its picturesque ruins inspire romantics and attract fans of mysticism, and tour guides will tell you about the difficult fate of the Sapieha family and the architectural features of the castle.

Next — Kreva Castle is one of the oldest stone castles in Belarus, the history of which goes back to the 14th century. You will learn about the princes, political intrigues and the role of this place in the history of the Grand Duchy of Lithuania.

The tour will end with a visit to the GrandMilk cheese factory, where guests will enjoy a fascinating tour of the production and tasting of signature cheeses. You will not only see the process of creating real craft cheeses, but also be able to taste products marked by quality and taste.

The Krevo - Golshany Gastronomic Tour is an excellent choice for those who want to combine history, nature and gastronomy in one rich journey!

By the way, book the excursion «Krevo - Golshany Gastronomic Tour with Cheese Tasting» now.
Route: Route: Minsk → Golshany → Molodechno → Minsk
Tour duration: 9 hours 30 minutes
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Individual and corporate excursions - Minsk

All individual and corporate tours in Minsk

The International Festival of marketing and the advertizing «White Square»